Genevieve Bell is a distinguished professor, director of the 3A Institute and Florence Violet McKenzie Chair at the Australian National University (ANU). She is also vice president and a senior fellow at Intel Corporation. Bell joined the ANU in 2017, after having spent 18 years in Silicon Valley helping guide Intel's product development, social science and design research capabilities. In 2017, she was appointed the inaugural director of the 3A Institute, cofounded by the ANU and CSIRO's Data61. The Institute's mission is to establish a new branch of engineering to responsibly and sustainably scale AI-enabled cyber-physical systems. Bell completed her PhD in cultural anthropology at Stanford University in 1998. She is best known for her work at the intersection of cultural practice and technology development and as an influential voice within academia, industry and government. She is a non-executive director of the Commonwealth Bank of Australia Board, a member of the Prime Minister's National Science and Technology Council and fellow of the Australian Academy of Technology and Engineering (ATSE). She presented the highly acclaimed ABC Boyer Lectures for 2017. In 2020, she was appointed an Officer of the Order of Australia and the first Engelbart Distinguished Fellow at SRI International.